We've always believed marketing teams are under pressure to act like a newsroom. So when Brent Merriman, Head of Marketing, Communications and Research at CIBC Mellon, described his own strategy in exactly those terms, we knew we had to speak to him.
A newsroom, as he puts it, isn't about volume. It's about finding the stories that matter and helping clients make sense of the world through clear, compelling storytelling.
Right now, that feels more urgent than ever. Lauren Miele, Director of US Product Innovation and North American Marketing & Digital Sales at TD Securities, points to significant global uncertainty as the reason brands with clarity, perspective and a human voice are the ones cutting through.
Watch to hear where both believe marketing is heading.